Client: Shades Spa and Salon
Industry: Beauty and Wellness

Project Overview

Shades Spa and Salon, a luxurious beauty and wellness center, partnered with ExitoDesignZ to create visually appealing graphic designs to enhance their in-store marketing materials. Our collaboration focused on designing a standee and price cards that reflect the salon’s elegance and professionalism, attracting clients and providing clear information about their services.

Objectives

• Graphic Design: Create eye-catching and informative marketing materials, including a standee and price cards, that align with Shades Spa and Salon’s brand identity.
• Brand Consistency: Ensure all designs maintain a consistent look and feel that conveys the salon’s luxurious and professional image.

Approach

1. Brand Understanding:

• Discovery Session: Conducted an initial discovery session to understand Shades Spa and Salon’s brand values, target audience, and specific design preferences.
• Design Strategy: Developed a design strategy focusing on elegance, clarity, and brand consistency. The designs were aimed at enhancing the salon’s luxurious ambiance and providing clients with easy-to-read information.

2. Standee Design:

• Concept Development: Created several design concepts for the standee, incorporating high-quality images, sophisticated typography, and brand colors.
• Visual Appeal: Ensured the standee design was visually striking, with a clear message and call-to-action to attract clients’ attention as they enter the salon.
• Feedback and Refinement: Collaborated closely with the client to gather feedback and refine the design, ensuring it met their expectations and effectively represented their brand.

3. Price Card Design:

• Layout Planning: Planned a clean and organized layout for the price cards, making sure all services and prices were clearly listed and easy to read.
• Design Elements: Incorporated brand colors, elegant fonts, and high-quality visuals to maintain a cohesive look with the standee and other marketing materials.
• User-Friendly: Focused on creating a user-friendly design that clients can easily navigate to find the information they need.
• Feedback and Finalization: Worked with the client to review the designs, making necessary adjustments to ensure the final product was perfect.

Results

• Enhanced In-Store Marketing: The new standee and price cards effectively captured the attention of clients, enhancing the in-store marketing experience and providing clear, accessible information.
• Consistent Brand Image: The designs maintained a consistent and elegant brand image, reinforcing Shades Spa and Salon’s reputation as a luxurious and professional beauty center.
• Positive Client Feedback: The visually appealing and informative designs received positive feedback from clients, contributing to a better overall experience at the salon.