Client: BIITM University
Industry: Education

Project Overview

BIITM University, a prestigious institution dedicated to providing high-quality education and fostering academic excellence, partnered with ExitoDesignZ to redesign its website. The goal was to create a modern, user-friendly, and informative online platform that effectively represents the university’s brand and enhances the user experience for students, faculty, and visitors.


  • Website Redesign: Develop a modern, responsive, and easy-to-navigate website that effectively showcases BIITM University’s programs, faculty, campus life, and resources.
  • Enhanced User Experience: Improve the overall user experience by making the website more accessible, informative, and visually appealing.
  • Brand Consistency: Ensure the website design aligns with BIITM University’s brand identity and values.


1. Discovery and Planning:

  • Stakeholder Meetings: Conducted meetings with key stakeholders to understand their vision, goals, and specific requirements for the new website.
  • User Research: Gathered feedback from students, faculty, and staff to identify pain points and areas for improvement in the current website.
  • Content Audit: Reviewed the existing website content to determine what should be retained, updated, or removed.

2. Design Strategy:

  • Wireframes and Mockups: Created detailed wireframes and mockups to outline the website’s structure, layout, and visual elements, ensuring a clean and intuitive design.
  • Visual Design: Developed a modern and cohesive visual design that reflects BIITM University’s brand identity, using the university’s colors, fonts, and imagery.
  • Responsive Design: Ensured the website is fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.

3. Development:

  • Content Management System: Built the website on a robust content management system (CMS) to allow easy updates and maintenance by the university’s staff.
  • Functionality: Integrated essential features such as a searchable course catalog, faculty directory, news and events section, and contact forms.
  • Accessibility: Ensured the website meets accessibility standards to provide an inclusive experience for all users.

4. Testing and Launch:

  • Usability Testing: Conducted extensive usability testing to identify and fix any issues, ensuring a seamless user experience.
  • Feedback and Refinement: Gathered feedback from stakeholders and made necessary adjustments to the design and functionality.
  • Launch and Support: Successfully launched the redesigned website and provided ongoing support for any post-launch updates and maintenance.


  • Modernized Online Presence: The redesigned website significantly improved BIITM University’s online presence, presenting a modern and professional image that effectively represents the institution.
  • Enhanced User Experience: The intuitive navigation, responsive design, and user-friendly interface led to a better overall user experience, making it easier for users to find information and resources.
  • Increased Engagement: The new design and improved functionality resulted in higher engagement rates, with more visitors exploring the website’s content and resources.
  • Positive Feedback: The redesigned website received positive feedback from students, faculty, and staff, contributing to a stronger sense of community and pride in the university.

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